Via: Company Folders
The average American sees 200 logos per day—or more for those who consume lots of mass media. Yet some of those logos are much more beloved than others. The Pepsi globe, Nike swoosh, and McDonald’s golden arches are great examples of brand logos that have reached pop culture status.
These logos are part of what makes customers care about a brand, so when a company decides to change its logo, it has to do the job right. Failure to do so can result in lost customers or hordes of angry fans, as the Gap found out when its logo redesign tanked.
This logo design guide from CompanyFolders.com reveals how these brands’ logo designs turned out to be real crowd pleasers—and how you can achieve the same results for your company.